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(Here's a little secret...)
Websites still matter
Your website is the place people will visit when they know they're ready to buy, and right before they pull the trigger.
And filling it with robotic, bland, box-ticking copy isn't the way to win them over. Instead, you need a message that packs a punch.
Carved has helped 130+ businesses use copy to sell more stuff, win more customers and carve out an inimitable voice in their industry.
Previous work
UK Sports Training
Web copywriting for
new site launch.
Take a peek
Freestyle Digital
Rewriting web copy to
align with new design.
Take a peek
The Greatest Scapes
Web copywriting for
new site launch.
Take a peek
LeadTap
Brand orientation and
web copywriting.
Take a peek
Sloane Street Surgery
Web copywriting for
new site launch.
Take a peek
Fynity
Brand messaging and web
copy for rebrand.
Take a peek
"When he submitted the final copy, I was blown away. He nailed the brief and then some. It brings a smile to my face each time I read it."
"We worked together to make sure our web copy was pitch perfect. The end product is a website built to convert, full of our brand voice."
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"Now live, we’re generating enquiries that are getting us new business and we're proud of the brand voice we built together.”
“Lawrence has an amazing ability to transform thoughts into words that will grab attention and attract exactly who they need to talk to.”
“Lawrence's work has such a difference to all our messaging across two brands already, and
I’m very very grateful.”
“Lawrence captured everything we spoke about and made me excited about copy. That's never happened before! I LOVED it.”
“Lawrence understands copy and simply gets the job done. With every project, he knows exactly how to find the story.
Are we a perfect match?
This creative copy is exclusively for those organisations and brands who yearn to be heard, remembered and loved.
Since 2019, I've written 90+ websites, and have generated thousands of enquiries as a result. It's not magic, just a special cocktail of science and creative writing.
For businesses that are just up the road, or on the other side of the globe, I’ve helped create powerful brands and told stories that build worlds through words.
Guaranteed with every project
Creativity and strategy
A combination of storytelling with buying psychology that maximises impact, making you more memorable and more buyable.
Honesty, always
No big, brash promises. Just honest hard work to write copy that stands you the best chance of getting heard, and getting sales.
100% human
Yeah, AI is new and exciting - but human minds are better. The best writing is packed with personality that is truly yours.
Choose your plan
Web copy audit
The starting point for a website that needs some TLC, and an honest review by a pro.
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That's just the beginning.
Got a question?
When can we work together?
Whenever you're ready. If you think your website isn't working hard enough for you, or your analytics show you're losing potential leads - it might be time for us to have a chat.
How does the copy audit work?
Within 7 working days of your purchase, you'll receive an honest review of your web copy, with what's good, ideas on improvements, and a few suggested changes you can implement straight away. Here's an example.
How much will our web copy cost?
You can see the starting prices above, but you'll get an accurate, no-surprises fee for your copy before we get started.
Can you build us a new website too?
No, I don't build websites. But I work with a number of fantastic web design agencies both locally, and across the UK. We can find out what you need, and connect you with the perfect match.
Do you only write web copy?
Web copy is just the start. I write all sorts of copy for all sorts of businesses, from brand messaging to brochures, and creative campaigns to case studies.
Who will be writing our web copy?
Most likely, it'll be Lawrence. Although, I do have a fab, small pool of freelance writers who I collaborate with on bigger projects when required.
How can we measure the impact of web copy?
If you want a clearer insight on your web traffic, I can offer some suggestions of tools that help you track what's working and
what's not.
Can you explain the web copy blueprint?
The web copy blueprint requires an hour of your time. Then, you'll receive a bespoke copy wireframe that's full of all the information you've told me, bullet pointed in an effective framework to help speed up writing your copy yourself.
Can you work with our internal marketing team?
I work with a number of internal marketing teams, providing my specialism as a part of a wider strategic process. Let me know how I can help, and we'll work out a plan.
Do you offer copywriting retainers?
I provide monthly copy or content creation to a number of clients. Instead of a retainer, I sell monthly services at a fixed fee. It works best for everyone, in most instances. To find out how we can work together, book a call.
